worked as a wedding photographer at nir's exsprassions studios in Brooklyn, NY, for 7 years. I came to

appreciate the immense pleasure in photographing these special occasions and capturing the fleeting

moments that will be cherished and relived for years to come.
 
MagnetiCool was born from the love of seeing the enjoyment on my clients faces when the view their

photographs for the first time.  I

began to question how I could feel that reaction sooner, what if I could give people what they wanted on the

very day of their spacial

moment. 

I began to play with different ideas, and the one that "stuck" was what would eventually become

Magneticool.
 

It's pretty simple, I document the day (or night as it may be) as it happens--all the love, laughter and tender

moments.  I try to balance

between capturing unprompted reactions and candid moments with a more "posed" approach.  The result is

always a lasting memory. 

Then, using the wonderful advances of modern technology, I am able to create magnets from the images

which you and your guests are

able to take home that very day as a unique and fun memento.
 
Magneticool is happy, joyful and spontaneous and most of all a labor of love.